From Christian Annyas’ blog comes a great collection of logo designs – showing how well Saul Bass’s work has stood the test of time.
15 years after Bass’ death 13 of the 23 logos displayed above still remain the same (this also includes refreshed logos), 6 logos ‘died’ when companies went bankrupt or merged with others. Only 4 logos were replaced by completely redesigned versions. Most significant proof of a job well done is the longevity of Bass’ logos. The average lifespan of the 23 logos on this page is 34 years.
The only thing I can say is, wow.
