Scott Berkun’s post hits all the right points. As an ex-googler, I can relate, although I was a post-ipo employee, hired when the big G really was already the big G. Scott points out that Google doesn’t sound like a startup anymore – it sounds mature:
But what is telling from the short announcement posted today, is how mature Google has become. We have on our hands a very straightforward, positively spun, corporate press release, that reads much like what Microsoft or Procter & Gamble might say.
But he really sums it all up later:
The question is whether the people working at the old company are the right ones to keep working at the new company formed by success of the old. And when the path for how ideas get out the door changes, for better or worse, all the wise creatives ask “where is it exactly that I’m working?”
That is most certainly the question.







