The old site

The new one
The new design promotes established brands with a central emphasis. Imagery uses people in dynamic poses. A color palette (with different colors for different sections is introduced through rollover graphics.

The designer created graphic header elements to be used in a consistent manner in the right column. She also had to create standard treatments for multiple levels of navigation.

Each major product section used a different color selected through many constituent review cycles. Although most of the site is very text-heavy, dynamic images are used on major sections to draw site visitorsin and convey a friendly and up-to-date atmosphere.

Because we were using Plumtree software (and a beat version of the newest version at that,) we had very little options regarding visual design. There was only a small area of the page where we had any amount of control.

This is closest to the version that is currently being developed.