Work By Type

I practice and advocate user-centered design. As an Experience Lead and Information Architect (IA,) I’m required to deliver far more than just this one aspect of a project. Often I’m involved in strategic and conceptual decisions, constructing workshops and presentations to help our clients decide what to build and how to do it. Only then do I get to do or supervise IA, and then its up to me to help balance the needs of the users against the business goals.

My work can be roughly divided into conceptual and tactical. Conceptual work includes the discovery at the beginning of a project. I interview stakeholders and customers, audit the current state and the competitive marketplace and conduct user research to help define the priorities of features and content. Then comes the tactical IA work, which (in my job) consists of three different areas: IA, Interaction Design, and Interface Design. Often in early stages I use iterative prototyping to help with all three.

Meanwhile I’m also keeping my eye on the visual design development as well as the content strategy and the front-end developers.