I did a whole bunch of touristy things this past week; my mom had come to the bay area to visit from NY for basically the first time. I’d really wanted to show her how different it is here — mind you I wanted her to like it here, but only so much. Not so much that she’d even consider moving here. So we went to Muir Woods, Sonoma wine-tasting, Hearst Castle and we took an amazing drive back up the coast home. Everywhere we went I visited the gift shops, and bought knick-knacks etc.
I couldn’t help but notice the various design elements, and how varied the quality was, especially the typography. My favorite schwag were the 3d magnets that use curved bold type with images inside, replicating the look of postcards. Sweet.







