Case Study

An international credit-card company needed both strategy and design solutions for a bunch of problems. The challenges: different products for different constituents, and the web-site’s information architecture was designed to reflect the company’s business units, not the user’s experience. There were usability issues, buried content, and misleading copy.

Our team started work with a current state site evaluation and market and competitive assessments. Additionally, a current state usability test was performed as a way to benchmark our improvements.